Car makers have shown a growing interest in the electric vehicle industry, particularly due to its potential as the primary solution for reducing global greenhouse gas emissions.
Hyundai has officially entered the fiercely competitive market with the launch of a brand-new electric vehicle brand called Ioniq. The name is derived from the existing model, the Ioniq hatchback. Furthermore, Hyundai has set an ambitious goal to secure a position among the top three largest electric car manufacturers in the world by 2025.
Hyundai’s confidence is well-founded as the Korean carmaker has mapped out a detailed plan for the future of the Ioniq brand. In the coming years, Hyundai plans to roll out three new car models, demonstrating their commitment to continuous innovation. What’s more exciting is that two of these upcoming Ioniq models will be developed from impressive concepts Hyundai has previously introduced.
The inaugural model, known as the Ioniq 5, is scheduled for release in 2021 and will be fashioned after Hyundai’s 45 concept. Unveiled at the 2019 Frankfurt Motor Show, the 45 is a nostalgia-inducing hatchback designed in homage to the Hyundai Pony, which marked the Korean automaker’s initial foray into developing their own vehicles.
The Ioniq 6, which will be the flagship product of 2022, is the second car model in the lineup. It takes inspiration from the Hyundai Prophecy concept that debuted earlier this year. In stark contrast to the 45, the Prophecy boasts a sleek and futuristic design that appeals to the younger generation.
Hyundai has confirmed that the Ioniq 7, set to be released in 2024, will not be derived from any existing concept models. Unfortunately, Hyundai has not released much information about the vehicle, except for the fact that it will be a “large SUV.”
The three initial models of the Ioniq will be based on the Electric Global Modular Platform (E-GMP), a global structure for electric vehicles developed by the company. It is expected that this platform will also serve as the basis for various electric vehicle models from Hyundai’s sister brands, including Genesis and Kia.
In order to achieve their ambitious goal of selling at least 1 million electric vehicles by 2025, which represents 10% of global electric vehicle sales, Hyundai has decided to elevate the Ioniq from being just a car model to its own brand. This strategic move will actively support their objective.
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